Delhi News
Delhi News - The Power News on government,people,politics,business and entertainment.

What Millennials Want In Weed

What Millennials Want In Weed

The likes and dislikes of this young(ish) generation have confounded business owners and marketers, but Cy Scott of Headset uses his data to shed some light on the mystery.

22, 2019

7 min read

This story appears in the
October 2019

issue of
Green Entrepreneur. Subscribe »

After a successful exit from their cannabis supersite, Leafly, founders Scott Vickers, Brian Wansolich and Cy Scott were looking for a new challenge. The Orange County, Calif., engineers, known for aggregating vast amounts of data, were hearing the same questions again and again: Which weed brands are doing well? What kind of products are really excelling in the market? What’s resonating with consumers?

“People were trying to determine if they should jump into new categories and new product formats,” says Scott. Like other consumer packaged-goods companies, they “needed market data to drive decisions. That was really the motivation for us to start Headset.”

Their new company provides market intelligence sourced from dispensaries and retailers in most U.S. legal states and Canada. For example, if you want to know the best-selling flower in Colorado or the top five edible brands in California, Headset’s software will tell you.

So what does their data show about broader industry trends — and particularly, the wants and needs of cannabis’s most active consumer groups? Here’s what Scott shared.

2019-11-22 18:30:00

Images are for reference only.Images and contents gathered automatic from google or 3rd party sources.All rights on the images and contents are with their original owners.

Leave A Reply

Your email address will not be published.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Do NOT follow this link or you will be banned from the site!